Conference paper
American Halloween: Enculturation, Myths and Consumer Culture
Proceedings of the 3rd International Academic Conference on Research in Social Sciences, Berlin
Traces how Halloween travelled from the Celtic festival of Samhain, carried to America by Irish migrants in the mid-19th century, to the hybrid consumer celebration it is today, drawing on Marvin Harris's cultural materialism to show how its myths are passed on through enculturation and turned into commerce.