Media kit
How to describe and show CUPA: approved boilerplate, logos, brand colours and the press contact.
Our name
Full name
Center for US-Pakistan Affairs
Short form
CUPA
About CUPA
Use either version as written when describing the Centre. Please do not edit the wording without checking with the press office.
Short version 36 words
The Center for US-Pakistan Affairs (CUPA) is an independent, non-partisan action tank examining the security, economic, and diplomatic ties between the United States and Pakistan, and the wider currents of great-power competition that increasingly shape them.
Long version 119 words
The Center for US-Pakistan Affairs (CUPA) is an independent, non-partisan action tank examining the security, economic, and diplomatic ties between the United States and Pakistan, and the wider currents of great-power competition that increasingly shape them.
CUPA is an action tank, not only a think tank. Alongside original policy research, it turns findings into actual policy and implementation, working across Track II dialogue and applied field programs spanning security, trade, energy, health, and migration.
The Centre does not represent any government, party, or foreign mission. Its research is conducted and published under its own editorial judgment, and its findings are attributed to the Centre rather than to any single funder or partner. CUPA works from Islamabad and Washington, DC.
Logos
PNG files on a white background. Keep clear space around the logo and do not stretch, recolour or crop it.
Brand colours
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CUPA ink
#2A1B45
Backgrounds, headlines and the logo
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CUPA purple
#6E42A6
Accents, links and highlights